Take control of coarse, unruly and frizzy textures with the new Joico Smooth Cure.This sulfate-free, formaldehyde-free regimen features the breakthrough KeraShield Complex to safely tame all hair types, according to the company.It is said to provide 24-hour high humidity protection and reduces frizz by 79%. “With Smooth Cure,” comments Joico International Creative Director Damien Carney, “there are so many options.You can diffuse the hair, dry it naturally, blow dry and even set or curl it.No...